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Month: May 2020

Cognitive Bias Deep Dive: The Halo Effect

Cognitive Bias Deep Dive: The Halo Effect

After reading the articles we were provided to read and annotate I was really interested in the halo effect and have seen it many times in my life. The exact definition for halo effect is the tendency for an impression created in one area to influence opinion in another area. This can not only happen with humans and their impressions but can also be seen with a company, a brand, or certain products. A prime example of this with humans…

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